In the months since the leggings went viral, Aerie has sold out of most sizes and received a total of 130,000 emails from customers asking to be placed on the product’s waitlist. It's been reported that the company is adding similar crossover styles and attempting to “fast track orders” to keep up with demand.įrom November to December, Amazon went from 25 “Cross Waist Leggings” best-seller listings to 43 listings.Īerie’s focus revolved around cozy loungewear and intimates until last year, when the company did a full push toward activewear with its new Offline collection.
But consumers’ desire for forgiving stretch fabric isn’t the main reason leggings climbed among Amazon’s top best-sellers. Leggings have been a hot commodity during the pandemic, as people stay home, fold away their jeans and opt for comfort. Aerie did not commission the content or Schlenker’s endorsement, but the American Eagle subsidiary is reaping the benefit.
Back in November, well into TikTok’s biggest year ever, user Hannah Schlenker posted a video of herself wearing Aerie’s "Offline Real Me High Waisted Crossover Leggings” and dancing to a Justin Bieber song. The post went viral immediately, along with a sea of commenters asking where she procured her purple leggings.
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